Price Wise is proudly 100% New Zealand owned and is dedicated to offering everyday and on-trend products at the best prices because…why pay more?

Here at Price Wise our vision is to be New Zealand’s leading beauty, fragrance, health and personal care destination and we’re on the right track. We currently have seven stores across Auckland and are rapidly expanding nationwide.

All our products are guaranteed 100% genuine with the vast majority sourced direct from the brand.

The number one question we are asked is “how can we sell these fabulous brands at such great everyday low prices?”

Quite simply, we source direct, buy globally and in bulk (usually container loads) and sell at a low margin supplemented by high volumes.

Our customers are very important to us. We’d love to hear from you if you have any questions or feedback, especially if there’s a product you’d love to see on our shelves.

Happy shopping!