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Price Wise now stocks the expertly formulated Touch of Silver purple hair care range, which boasts visible results in just one wash.

A range of salon-inspired products designed to tone, brighten and add vibrancy to enhance natural and dyed blonde, platinum or white hair.

Formulated with a unique violet pigment complex to instantly add brightness and depth to dull, lifeless hair, effectively neutralising yellow and brassy tones.

Shop the Brightening Shampoo, Intensive Conditioner, Intensive Keratin Treatment Shots and the everyday Colour Care range in your local store or online now.

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